Tag - update

Google Attribution

What you need to know about Google Attribution

Of all the announcements that were revealed during Google Marketing Next in San Francisco at the end of May, the release of Google Attribution was perhaps the most significant. This free-of-charge solution gives users the ability to collect and collate data from Analytics, AdWords, and DoubleClick Search to give a  more holistic view of conversion actions across various channels and devices for better attribution modelling and bidding information. Here is everything you need to know about what Google Attribution does and [...]

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Google’s recent ‘Fred’ algorithm update

How to overcome Google’s recent ‘Fred’ algorithm update

In early March 2017, Google unleashed yet another algorithm update, which is being referred to as ‘Fred’ by industry search experts. According to G-Squared Interactive, some sites lost 50-60 per cent of their Google organic traffic in the immediate aftermath of the rollout, while others enjoyed an unexpected spike. As you can imagine, this has caused a fair bit of controversy, with several webmasters unhappy that Google gave no indication of a change until its official confirmation. However, this is [...]

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Google confirms Penguin 3.0 roll out is complete

Google confirms Penguin 3.0 roll out is complete

Google has confirmed that Penguin 3.0 has been released and implemented, which is its first major algorithm update in over a year. Although the search engine giant had previously said to expect the long-awaited upgrade at some point in October, it began rolling out on Friday 17th. Penguin 3.0 details Even though the intrinsic details of Penguin 3.0 are not yet known, this latest algorithm overhaul will target spammy sites, in particular those that are in violation of Google’s linking guidelines. As [...]

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Google’s Panda 4.0 Update - What you need to know

Google’s Panda 4.0 Update – What you need to know

Despite the fact that Google makes continual changes to its search engine algorithm, every now and again it will introduce a major update, which can dramatically change the landscape of SEO. Panda 4.0 began rolling out on 20th May 2014 and has already caused happiness for some and heartbreak for others. The majority of updates and adjustments have been widely predicted by the search community, but it is still incredibly important to recognise these algorithm changes and alter website content [...]

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