Tag - Site

Landing pages – Everything you need to know

The pages on your company website can exist for many reasons. They are there to showcase the brand, sell goods or services, publish news and announcements, educate visitors or customers and build your online presence. But in additional to all these obvious and easy to navigate pages, there are bound to be a few others lurking in the background, which have an ulterior motive. These are known as landing pages. What are landing pages? Typically, a landing page is set apart [...]

How to guide - SEO your site!

How to guide – SEO your site!

SEO (Search Engine Optimisation) may appear, at first glance, to be a fairly straightforward process for a business to implement in its own right. Googles objective as a search engine is simple. Essentially, the search engines are trying to deliver the best pages with which to best answer the users search query; these pages should be not only relevant to the user but also authoritative. A search engine such as Google will measure a webpage’s relevance by analysing the page content [...]