Tag - content

content tips

Tips on content curation for social media and email marketing

Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been covered time and time again already. However, this is not a bad thing, as content curation can help you save a great deal of time and effort while still boosting brand exposure, improving SEO efforts, establishing trust, and increasing audience engagement. [...]

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How to compose and structure a content strategy

How to compose and structure a content strategy

Behind every captivating blog post, factual infographic or entertaining video will be a coherent and comprehensive content strategy. Coming up with a definitive and distinct plan is crucial, as simply creating a piece of content and publishing it on your website won’t suffice in this highly competitive and connected world. The way in which Internet users are discovering, viewing, experiencing and sharing content is changing all the time. This has called for a more versatile, resourceful and multifaceted approach from [...]

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Alternative types of content you shouldn’t ignore

Alternative types of content you shouldn’t ignore

With high quality content, you can enhance search engine visibility, attract customers to your website and increase those all important conversions. However, it also gives you the opportunity to establish your brand’s identify, build online reputations and become an industry influencer. A regularly updated company blog gives you the best chance of achieving these initial objectives, but there are several types of alternative content that can accomplish the rest. In addition to more written word content such as white papers [...]

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How to combine content marketing campaigns with SEO techniques

How to combine content marketing campaigns with SEO techniques

According to the Custom Content Council, a whopping $43.9bn was spent on the production and distribution of custom content in the US last year. In fact, of the average marketing, advertising and communications budget, 39 per cent was allocated to content marketing alone. Although research took all forms of media into account, including print, electronic and other, it is clear that this marketing approach is primary concern for brands and businesses wanting to increase online exposure and visibility. However, other forms [...]

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The increasing importance of visual content marketing

Essential resources to generate content marketing ideas

Even the most proficient and professional content marketers suffer from a creative block every now and again. Constantly coming up with ideas is tough and making sure content serves a purpose or provides a bit of enjoyment is equally as difficult. On top of that, the subject or topics that you cover need to be relevant and suitable for your chosen audience. Whether it is a topical blog post about recent events or a helpful article that solves common problems, [...]

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The increasing importance of visual content marketing

The increasing importance of visual content marketing

It is fair to say that content marketing is primarily concerned with the written word. By creating some highly targeted and unique copy, any business can build brand awareness, enhance search engine visibility and increase website conversions. From corporate blogs and feature articles to white papers and case studies, content marketing takes a number of different forms. But in recent years, this ever-present online technique has gradually evolved and moved with the times. More emphasis has been placed on quality rather [...]

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