Tag - Business

The top PPC mistakes

The top PPC mistakes that your business should never make!

Pay Per Click (PPC) advertising is an area of business marketing that seems to be rapidly evolving. There are frequent updates and features that promise to give us everything we need to make our business a success. However, as great as it is to have advanced marketing tools with lots of new features at your fingertips, you can never use them to their full potential if you can’t get to grips with the basics. This is more important than ever [...]

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Instagram for Business account

Instagram for Business account shares tips and case studies

On account of the fact that Instagram has 300 million active monthly users who share an average of 70 million photos per day, it is perhaps no surprise that more and more businesses are targeting the image-sharing app as their latest social media priority. In addition to its self-serve advertising platform, which was recently made available to all users, Instagram has now launched a dedicated business account to help brands make the most of the network. Aptly titled @instagramforbusiness, this account [...]

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Five alternative authentication methods other than passwords

Five alternative authentication methods other than passwords

Owing to the countless cyber attacks that have targeted multi-national corporations over the past couple of years, more and more businesses are stepping up their web security defences. But while operating system updates and anti-virus software can increase protection against online offenders, the humble password remains a big vulnerability. In fact, a study by research firm Gartner reveals that 95 per cent of all web app attacks make use of stolen passwords. As a result, it makes sense to explore [...]

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Pinterest targets business users with latest updates

Pinterest targets business users with latest updates

There are several statistics out there to suggest Pinterest should be a social media priority for every business. According to Wayfair, shoppers referred by Pinterest are 10 per cent more likely to make a purchase than those who arrive from other networks like Facebook and Twitter. What’s more, they spend 10 per cent more on average too. And it seems like Pinterest is fully aware of its power and potential, as two recent updates are targeted specifically at businesses that [...]

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