Tag - Audience

SEO Social Signals

How social media signals can help your SEO efforts

Despite the fact that Google has repeatedly said social signals aren’t a direct ranking factor, they can still help with your SEO efforts. Essentially, if you create high quality content that is popular on social media, people will like it and link to it, which in turn can boost your ranking. In its 2016 Rebooting Ranking Factors White Paper, Searchmetrics said the following: “The correlation between social signals and ranking position is extremely high… The top-ranked websites in Google’s rankings displays [...]

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Facebook extends Audience Network availability

Facebook extends Audience Network availability

After its initial introduction in April 2014, Facebook’s Audience Network has now been formally launched and extended to more developers and publishers. The service, which has been optimised to improve performance over the past few months, helps businesses monetise their mobile apps by showing Facebook ads to their audience. The Audience Network is simply a tool to connect smartphone and tablets apps to the 1.5 million active advertisers currently using the social network. Proven success In an attempt to get more publishers [...]

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