Social media not only fuels big business, it is big business. The world’s most popular networks are constantly looking to update their service offerings and improve the customer experience.
As a result, it is sometimes difficult keeping on top of every change that might affect how users interact with their favourite social media sites. In turn, marketers might also suffer from missed opportunities to connect and interact with their target markets.
For this reason, we have curated a round-up of recent stories you might have missed concerning Facebook, Instagram, LinkedIn, and YouTube.
Facebook updates Events app to ‘Local’
Facebook’s standalone Events app recently received a major overhaul and rebranding. Now known as ‘Local’, the app still wants to keep users informed about nearby events, but also restaurants, bars, and other local businesses.
With the ability to search for events and places in your area or a particular city, Facebook seems to be targeting similar services such as Yelp, TripAdvisor, and others. When you consider the number of business pages and event listings on Facebook, it could soon become the go-to app for local searches. However, it’s not available to download outside of the USA yet.
Instagram testing a variety of new features including regrams
According to screenshots obtained by The Next Web, Instagram is testing a number of new features including the introduction of a regram button, which many users have been requesting for some time. Currently, users that want to share the content of others must save and re-share it from their own account or download a third party app, such as the appropriately named Regram.
Other updates that could come to Instagram include the ability to search for GIFs in stories, a favourite friends-type feature, and a share to WhatsApp option. Details remain fairly limited and are mainly based on screenshots.
LinkedIn lets bosses keep tabs on employees
In a move that will horrify several users, LinkedIn appears to be giving employers the power to spy on their workforce’s social media habits. Again, it was discovered by the Next Web, with Director of Social Media Matt Navarra posting a screenshot on Twitter.
LinkedIn is collecting and analysing data at a company level. This includes the amount of content people within the company are posting and the impact these updates have on “content engagement.” But because data is aggregated and anonymised, employers won’t know exactly what any given individual is posting.
YouTube launches Stories feature called ‘Reels’
Not to be outdone by Snapchat, Instagram, or Facebook, now YouTube has decided to jump on the Stories bandwagon with its own interpretation of this popular feature – Reels. But unlike other social networks, Reels won’t appear at the top of the app.
Instead, it will be a brand new tab on a creator’s channel. The reason why is because YouTube wants to offer creators a different way to express themselves and engage fans without having to post a full video. YouTube creators can make multiple Reels and they won’t expire either.