As with nearly every other SEO tactic or technique, link building is a never-ending pursuit, which can cause even the most experienced and adept digital marketer a great deal of stress.

But the key with any link-building strategy is to work smarter, not harder. In all likelihood, there are numerous link opportunities you haven’t stumbled upon yet. What’s more, they’re usually simple and stress-free to obtain.

Here’s a closer look at how to get website backlinks in 2020.

Brand and product/service mentions

First and foremost, let’s start with the most obvious avenue for link building – brand and product/service mentions. It’s as easy as conducting a few searches on Google to make sure any mentions relating to your brand link back to your website.

If you stumble upon any unlinked mentions, be sure to send a message or email asking for the webmaster or writer to give you those all-important links.

Unlinked images

If you’re working with a website that has a lot of proprietary images or graphic design, this is a gold mine for link building. Simply use Google reverse image search with the images you think might have been taken or used by other sites.

You will then be presented with a list of websites featuring your images, and whether or not they link back to your site. If they’re using your images or designs without credit, providing a link is the least their webmaster can do.

Redirect 404 pages

The best part about this course of action is that there’s no outreach required. Using a tool such as Moz Link Explorer, start by taking a look at all of your pages with backlinks, then filter by status code.

Change that to 400s and 404s to see the pages of your website with backlinks that are no longer there. 301 redirect old broken pages to new relevant pages and you’ll maintain your authority.

Reclaim lost links

Do you actively keep an eye on your backlink profile? If not, you probably should do, as there’s every chance you could be losing backlinks without knowing it. This is often because other websites:

  • Go through a redesign or redevelopment
  • Conduct a content audit and get rid of pages
  • Choose another source to link to, which contains better information

If you do lose any links, try your best to reclaim them by getting in touch with the webmaster in question or updating your pages with more detailed, in-depth content.

Identify sites with relevant information – competitors, industry etc.

From roundups to resource pages, there could be a number of websites that list your competitors but not you. One way to identify these sites in Google is to type your competitors’ name within quotes, then minus your company or the website you’re working on.

Websites that provide topic or industry + geo information is another avenue for exploration. If you get lucky, you might stumble across education or government sites, which are unrivalled when it comes to domain authority.