Recently, it seems as though the biggest names in social media have simply been sharing (or in some cases stealing) each other’s ideas and features. For example, take a look at this article over at Recode to see the similarities and differences between the recent ‘innovations’ of the major networks.
Even so, this doesn’t mean to say that today’s social media landscape is slowing down or becoming stale. Nearly every month you can be guaranteed that at least one platform releases an update it hopes will steal a march on every other industry opponent.
So, what social media updates have recently been released?
- Related articles
In order to help users discover more stories about trending topics, Facebook is testing its related articles feature. This means that it will show you related stories before you actually click on an article.
“These additional articles, which appear for topics many people are talking about on Facebook, will appear in a unit below the link,” said the social network. “That should provide people easier access to additional perspectives and information, including articles by third-party fact-checkers.”
Facebook used the example of discussing an article about a new medical advancement with friends. The feature would then show you a few other articles from different publishers about the same medical topic.
- Video metrics
Seeing as video is playing an increasingly important role for both Facebook users and content marketers, it makes sense that better metrics should be made available. After all, Facebook users are now watching more than 100 million hours of video every day.
Five changes to video metrics that Facebook have made include:
- New: Aggregate Minutes Viewed
- New: Video Metric Benchmarks
- Change: Aggregate Video Views
- Update: Date Range Analysis
- New: Sorting Options
- Matched audiences
In a move that will bring it more in line with what Facebook and Twitter already offers, LinkedIn has launched Matched Audiences to give advertisers three new targeting tools: website retargeting, account targeting, and contact targeting.
“With Matched Audiences you can use LinkedIn to retarget your website visitors, market to your contacts from your customer databases and marketing automation platforms, and reach decision makers at target companies for your account-based marketing programs,” said senior product manager Eva Chau in a blog post.
“Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue.”
- Live streaming
When YouTube introduced live streaming back in February, channels needed to have at least 10,000 subscribers to take advantage of this feature. However, it has now significantly reduced the threshold to 1,000 subscribers, potentially to compete with other live stream providers like Facebook and Instagram.
Anyone using the Android, iPhone, or iPad app can live stream from their mobile too, but your channel must be verified and not have received any live stream restrictions in the past 90 days, which can happen if you violate YouTube’s terms of service in any way.