Web Design

SEO WordPress

Top 10 SEO mistakes to avoid with WordPress

It isn’t an exaggeration to say that WordPress powers the internet, as more than one in four websites are built using its easy templates and effortless dashboard. What’s more, it is one of the best platform’s for boosting your Google ranking with SEO tools and techniques too. However, that doesn’t mean to say every website built with WordPress will automatically achieve a favourable position on the SERPs. Several webmasters will make a few fatal mistakes when setting up their site, [...]

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Desktop Search

Worldwide mobile and tablet internet usage overtakes desktop for first time ever

For the first time ever, worldwide mobile and tablet internet usage has overtaken desktop. According to independent web analytics company StatCounter, this landmark occurred in October when mobile and tablet devices accounted for 51.3 per cent of internet usage compared to 48.7 per cent by desktop. In response, Aodhan Cullen, CEO of StatCounter, issued a warning to businesses that aren’t prioritising mobile to recognise this now dominant demographic. “This should be a wake up call especially for small businesses, sole traders [...]

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Google SERPs

How to stand out in Google SERPs

Ever since Google decided to get rid of right hand side ads, the SERP (Search Engine Results Page) has become more competitive. Not much of a big deal for those running PPC campaigns, but if not you need to work even harder to rank organically. And even if you do manage to squeeze yourself between the top and bottom ads, you will still need to grab the audience’s attention in order to attract a click. When all links look exactly [...]

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More than half of all Google searches come from mobile

More than half of all Google searches come from mobile

Along with several changes to its search algorithm, Google has also been releasing more and more smartphone-orientated products over the past few years for one main reason – the increasing influence of mobile users online. It is no secret that the power and popularity of desktop has continued to dwindle, but at the Code/Mobile conference in October, a senior member of Google’s staff revealed the sheer scale of mobile users’ search footprint. Amit Singhal, senior vice president of Google Search, said [...]

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Five alternative authentication methods other than passwords

Five alternative authentication methods other than passwords

Owing to the countless cyber attacks that have targeted multi-national corporations over the past couple of years, more and more businesses are stepping up their web security defences. But while operating system updates and anti-virus software can increase protection against online offenders, the humble password remains a big vulnerability. In fact, a study by research firm Gartner reveals that 95 per cent of all web app attacks make use of stolen passwords. As a result, it makes sense to explore [...]

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ecommerce influencers

What do ecommerce influencers have to say about customer contributions?

You might think that selling your goods and services over the Internet is as simple as setting up an e-commerce store and waiting for customers to make countless purchases. However, online users have a great deal of influence these days, possessing the power to make or break your e-commerce success. Therefore, it is increasingly important to engage with your audience, be it via content marketing, participatory commerce, social media interactions, or crowd sourced product ideas. But how else can you [...]

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Google launches new Resizer tool to help designers pick the right UI

Google launches new Resizer tool to help designers pick the right UI

Thanks to the rapid rate at which technology advances and the emergence of connectivity trends such as the Internet of Things, web designers face an increasingly tough task. They must now create seamless online experiences that work on standard-size computer screens as well as any other web-enabled device. But to help out, Google has developed something it calls Resizer, an interactive viewer “to see and test how digital products respond to material design breakpoints across desktop, mobile, and tablet.” A closer [...]

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Reasons why your website might not be achieving many conversions

Reasons why your website might not be achieving many conversions

There are an abundance of different ways to publicise, promote and market your business, but at the end of the day everybody’s intentions are essentially the same – to achieve conversions and ultimately sales. However, several campaigns fail to improve these bottom line figures with owners and entrepreneurs scratching their heads not knowing why. The main reason for this is that too much emphasis is placed on the end goal while other stages of the sales funnel are completely forgotten [...]

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Landing pages – Everything you need to know

The pages on your company website can exist for many reasons. They are there to showcase the brand, sell goods or services, publish news and announcements, educate visitors or customers and build your online presence. But in additional to all these obvious and easy to navigate pages, there are bound to be a few others lurking in the background, which have an ulterior motive. These are known as landing pages. What are landing pages? Typically, a landing page is set apart [...]

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