SEO

Google Attribution

What you need to know about Google Attribution

Of all the announcements that were revealed during Google Marketing Next in San Francisco at the end of May, the release of Google Attribution was perhaps the most significant. This free-of-charge solution gives users the ability to collect and collate data from Analytics, AdWords, and DoubleClick Search to give a  more holistic view of conversion actions across various channels and devices for better attribution modelling and bidding information. Here is everything you need to know about what Google Attribution does and [...]

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SEO Social Signals

How social media signals can help your SEO efforts

Despite the fact that Google has repeatedly said social signals aren’t a direct ranking factor, they can still help with your SEO efforts. Essentially, if you create high quality content that is popular on social media, people will like it and link to it, which in turn can boost your ranking. In its 2016 Rebooting Ranking Factors White Paper, Searchmetrics said the following: “The correlation between social signals and ranking position is extremely high… The top-ranked websites in Google’s rankings displays [...]

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SEO WordPress

Top 10 SEO mistakes to avoid with WordPress

It isn’t an exaggeration to say that WordPress powers the internet, as more than one in four websites are built using its easy templates and effortless dashboard. What’s more, it is one of the best platform’s for boosting your Google ranking with SEO tools and techniques too. However, that doesn’t mean to say every website built with WordPress will automatically achieve a favourable position on the SERPs. Several webmasters will make a few fatal mistakes when setting up their site, [...]

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8 enduring tips and tricks for keyword research

In many respects, keyword research is a critical marketing activity, as it can dictate everything from writing blog posts to bidding for PPC. But unlike other promotional processes, which need to be amended and updated all the time, your approach towards keyword research doesn’t necessarily need to change. If you stick to a set of fundamental foundations, which have been proven to work in the past and will no doubt work in the future too, you can always remain relevant [...]

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Google’s recent ‘Fred’ algorithm update

How to overcome Google’s recent ‘Fred’ algorithm update

In early March 2017, Google unleashed yet another algorithm update, which is being referred to as ‘Fred’ by industry search experts. According to G-Squared Interactive, some sites lost 50-60 per cent of their Google organic traffic in the immediate aftermath of the rollout, while others enjoyed an unexpected spike. As you can imagine, this has caused a fair bit of controversy, with several webmasters unhappy that Google gave no indication of a change until its official confirmation. However, this is [...]

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Google search

The biggest Google search algorithm updates of 2016

2017 had barely begun before Google revealed its plan to start issuing penalties to mobile pages that featured “intrusive” interstitials was fully operational. However, it was last year’s algorithm updates that gave the most significant indications as to where the world of SEO could be heading. And because search engines are known for slow and incremental implementation, marketers won’t know how their techniques and tactics will be affected until now. So, here’s our expert SEO run down of Google’s biggest [...]

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Desktop Search

Worldwide mobile and tablet internet usage overtakes desktop for first time ever

For the first time ever, worldwide mobile and tablet internet usage has overtaken desktop. According to independent web analytics company StatCounter, this landmark occurred in October when mobile and tablet devices accounted for 51.3 per cent of internet usage compared to 48.7 per cent by desktop. In response, Aodhan Cullen, CEO of StatCounter, issued a warning to businesses that aren’t prioritising mobile to recognise this now dominant demographic. “This should be a wake up call especially for small businesses, sole traders [...]

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Google SERPs

How to stand out in Google SERPs

Ever since Google decided to get rid of right hand side ads, the SERP (Search Engine Results Page) has become more competitive. Not much of a big deal for those running PPC campaigns, but if not you need to work even harder to rank organically. And even if you do manage to squeeze yourself between the top and bottom ads, you will still need to grab the audience’s attention in order to attract a click. When all links look exactly [...]

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Google Performance Summit

All the AdWords and Analytics announcements at Google Performance Summit

On 24th May 2016, the annual Google Performance Summit took place, which revealed the AdWords and Analytics product roadmap for the coming year. As many expected, a number of changes relating to ad formats and bidding options were introduced, due in large part to the meteoric rise of mobile. What’s more, Google also went into detail about the sheer size and scale of search, which is evolving at an astonishing rate. But because so many subjects were covered at the [...]

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More than half of all Google searches come from mobile

More than half of all Google searches come from mobile

Along with several changes to its search algorithm, Google has also been releasing more and more smartphone-orientated products over the past few years for one main reason – the increasing influence of mobile users online. It is no secret that the power and popularity of desktop has continued to dwindle, but at the Code/Mobile conference in October, a senior member of Google’s staff revealed the sheer scale of mobile users’ search footprint. Amit Singhal, senior vice president of Google Search, said [...]

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