Copywriting

Voice Search

Will voice search change the way we access online content?

When Apple introduced the first version of Siri, the interactive and intelligent personal assistant on the iPhone, many people thought it was a novelty or gimmick. But for others, including Google’s executive chairman Eric Schmidt, this advancement represented a serious threat to traditional ways of searching the Internet. “Apple’s Siri is a significant development—a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search,” he said at the time. “Google has many strong competitors and we sometimes [...]

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Google Authorship – How and why did rich snippets disappear?

Google Authorship – How and why did rich snippets disappear?

For the past three years, SEO experts and content marketing connoisseurs have waxed lyrical about the importance of Google Authorship in search results. However at the end of August, John Mueller of Google’s Webmaster Tools said that it would stop showing this information because it wasn’t “as useful to our users as we’d hoped.” But was Google’s Authorship program worth it? How did it all come about? Why did Google decide to end it and what did it achieve? Here’s [...]

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How to compose and structure a content strategy

How to compose and structure a content strategy

Behind every captivating blog post, factual infographic or entertaining video will be a coherent and comprehensive content strategy. Coming up with a definitive and distinct plan is crucial, as simply creating a piece of content and publishing it on your website won’t suffice in this highly competitive and connected world. The way in which Internet users are discovering, viewing, experiencing and sharing content is changing all the time. This has called for a more versatile, resourceful and multifaceted approach from [...]

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Alternative types of content you shouldn’t ignore

Alternative types of content you shouldn’t ignore

With high quality content, you can enhance search engine visibility, attract customers to your website and increase those all important conversions. However, it also gives you the opportunity to establish your brand’s identify, build online reputations and become an industry influencer. A regularly updated company blog gives you the best chance of achieving these initial objectives, but there are several types of alternative content that can accomplish the rest. In addition to more written word content such as white papers [...]

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How to combine content marketing campaigns with SEO techniques

How to combine content marketing campaigns with SEO techniques

According to the Custom Content Council, a whopping $43.9bn was spent on the production and distribution of custom content in the US last year. In fact, of the average marketing, advertising and communications budget, 39 per cent was allocated to content marketing alone. Although research took all forms of media into account, including print, electronic and other, it is clear that this marketing approach is primary concern for brands and businesses wanting to increase online exposure and visibility. However, other forms [...]

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The increasing importance of visual content marketing

Essential resources to generate content marketing ideas

Even the most proficient and professional content marketers suffer from a creative block every now and again. Constantly coming up with ideas is tough and making sure content serves a purpose or provides a bit of enjoyment is equally as difficult. On top of that, the subject or topics that you cover need to be relevant and suitable for your chosen audience. Whether it is a topical blog post about recent events or a helpful article that solves common problems, [...]

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The increasing importance of visual content marketing

The increasing importance of visual content marketing

It is fair to say that content marketing is primarily concerned with the written word. By creating some highly targeted and unique copy, any business can build brand awareness, enhance search engine visibility and increase website conversions. From corporate blogs and feature articles to white papers and case studies, content marketing takes a number of different forms. But in recent years, this ever-present online technique has gradually evolved and moved with the times. More emphasis has been placed on quality rather [...]

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