Writing a great blog can be more difficult than most people realise. You need to make sure that you have awesome content that is targeted and of high quality. Making sure that you plan and prepare is key here if you want to ensure a great final result.
Here you’ll find six easy steps to follow to make sure that you plan a great blog post and guarantee that is interesting, unique and targeted for your readers. Do this, and you’ll always keep readers coming back, searching for new content from your brand. Don’t forget, this will also increase authority naturally, building up your business rank.

Get To Know The Brand

Each blog has a different brand, and there should be guidelines that you can follow. Larger companies will include guidelines for content that include tone and brand voice. If there aren’t any brand guidelines, there are still ways to make sure your content matches the blog.

Make sure you take a look at the competitors of the blog in question. This won’t just show how to write content but how not to. Remember, a blog will always try to separate itself from the competition and provide something to users that others are not.
You can also think about running a micro content audit. Providing info on the voice and style of the content, this can also help if you are trying to fill gaps in the content.

Of course, the simplest way to make sure the content fits is to look at past posts. By doing this, you can get a feel of what you’re supposed to be offering, make sure you’re not repeating points and that you are adding a new spin.

Research, Research, Research

Do make sure that the content you are providing is accurate and factual, sourcing any references that you use. The best way to do this is with outbound links that will, as a nice bonus, help your SEO. Remember, the best content will provide expert insight into topics and in-depth explanations that the audience can respect and use.

Know The Audience

If you’re looking for way to boost your content strategy, you need to know your audience. You need to make sure that you are writing about topics and post that your audience will find interesting while utilising technical speech they understand or would expect.

Don’t Just Focus On Text

You need to build rich media as this will boost the click-through rate and even make it more likely that someone will hit that post. Remember, as a general rule, users find it easier to understand visual information. So, if you want to make sure that that they click and are interested, it’s always a smart idea to include some visual content. This could be anything from an image to an infographic or even a video.

Discover Great Topics

There’s lots of ways to find great topics for your blog. For instance, you can think about targeting questions that users have asked about your brand or business and use the content to answer them. Alternatively, check out the competitors. They’ll have left gaps in their content that you can then exploit. By doing this, you’ll make sure that your blog post stands out because it’s new and fresh.
Think about keywords tool and make sure that you are engaging in keyword research. There are plenty of tools that you can use from Google Analytics to Moz’s Keyword explorer that you can use to find the keywords users are searching for and build content around it.

Of course, this won’t mean anything if your content isn’t interesting. It needs to be interesting, helpful or educational to your audience. Once you know the brand, you’ll understand the type of content the audience wants. Deliver it, and you’ll be rewarded with trust.

Write A Fantastic Headline

If you don’t have a great headline, it doesn’t matter what’s in the post because they’ll never click in the first place. You need to make sure that the headline does connect to the content, isn’t too long – no more than 10-12 words – and that it’s well written. Most people try to optimise the headline with the keyword as well. The best approach to writing great headlines is to keep it simple but approach it from a unique angle to make sure that it stands out. Headline writing is something of an art form, and it’s about once again, understanding who your audience is. You need to know who they are to write the type of headline that is likely to entice them.

Use these steps, and you should have no issues planning a brilliant blog post for any brand or business.

SEO & Web help a number of companies with content creation. Take a look at our content creation service. You can also contact our team on 01245 333400 or email us at hello@seoandweb.co.uk.