Main Highlights
- What is Google Trends?
- Why Should You Care About Google Trends?
- How to Use Google Trends
- 5 Amazing Ways to Improve Content Strategy with Google Trends
- Benefits of Using Google Trends
What if you could know what people are searching for right now? And not just in your city or county, but all over the world? You’d be able to discover new topics, filter out irrelevant searches and uncover hidden trends. That’s what Google Trends is, a real-time search analytics tool that shows you how people are searching for topics across the web. It works by tracking up to 200 major search engines (such as Google and Yahoo) simultaneously, measuring how often keywords appear on each of these sites over time. So whenever someone in the world types a question into their browser, Google Trends monitors that search to find out which websites it appeared on most frequently. In this blog post, we’ll show you why you should care about it, and how to access it yourself.
What is Google Trends?
Google Trends is a useful tool for keyword research because it can help you identify what people are searching for. It also provides information about how often a term is searched for and provides data on the popularity of particular terms over time.
For example, let’s say that your website’s primary focus is on “hotels.” If a visitor comes to your site looking for hotels, then the first thing that they will do is enter “hotels” into Google Search. With Google trends, you can get insights into how many people are actually searching for this topic, and therefore how much demand there might be.
You may also want to know whether certain words and phrases are trending up or down so that when they’re featured in headlines at major news sites like CNN or The New York Times, it’ll make sense why these terms were being searched more frequently than usual, and perhaps even attract more attention from casual visitors who might not otherwise have known about them!
Why Should You Care About Google Trends?
There are many reasons why you should care about Google Trends. First and foremost, it’s one of the most accurate and up-to-date search analytics tools out there. It tracks search volumes from various search engines, so you get a meaningful picture of how often a specific keyword is being searched. It’s also a helpful tool for discovering new topics. If you’re looking to discover new audiences for your brand, or hone in on trending topics, Google Trends is a good place to start.
Here are some uses of Google Trends:
- Identify the current trends on the internet that people are searching for
- Analyse Market Performance
- Pinpoint the area and regions of high interest
- Keyword Performance Analysis
- Keep a check on your competitor
Google Trends can help you be one step ahead of others if used correctly.
How to Use Google Trends
The Google Trends website is the best place to start. It’s easy to use, and you can quickly get an overview of what people are searching for by location and topic. Let’s go through how to use Google Trends Step by Step!
- Goto Google Trends Website.
- Once you are on the Google Trends website, there are several options there. Enter the keyword you want to look for and hit the search icon.
- Now you can see more analytics about the topic you searched for. You can add multiple filters; country, time range from the past hour to all the way back in 2004, category, etc. to get more accurate results.
In the above image, you can see the exact time period when the keyword ‘Christmas’ trends every year. You can use this data to create a new audience funnel as you know exactly when most people search the term on their browsers.
Google Trends also lets you compare multiple topics at once and see which one is better performing and aligned with your requirements. To do that, click on the ‘+ Compare’ button and enter the term you want to look for, and search.
As you can see, in comparison to thanksgiving (in orange), Christmas (in blue) is searched more on the internet and since you know which keyword will attract more people to your business, you can create content around this to promote, sell or showcase your product or services.
You can scroll down and see more analytics and details about the terms you looked for.
5 Amazing Ways to Improve Content Strategy with Google Trends
1. Spot the Current Trending Topics
By knowing the current trending topics, you can identify the perfect opportunity to start your marketing campaign and attract more volume to your business.
In order to find currently trending topics,
- Start by hitting the “Trends” tab on the Google Trends homepage and clicking “Explore trending searches”.
- Google will then give you a list of the top trending topics right now, as well as a graph showing how each has trended over time.
- You can then click on any of these topics to see related search terms and their volume over time. You can also click “More Trending Searches” to see a larger list of trending topics, along with their associated search volume over time.
2. Dig into the Seasonal Trends
Seasonal trends are another great way to find content ideas, especially if you operate an eCommerce or retail business and need to produce content on a regular basis.
Seasonal trends are recurring trends that come back regularly, like holidays. On holidays such as Christmas, we see the term ‘Gifts’ gets a sudden hike in searches. Say you own an eCommerce Gift Store, then you can know the exact time range when people are looking for gifts.
To see seasonal trends,
- Search for terms related to your niche.
2. Set the time period to at least 5 Years. This will show you which topics are most popular during different times of the year.
The graph above shows that “Gift” is a very popular topic in December, likely because Christmas is in this month.
Since you know the seasonal trends of this keyword, you can scroll down to see related search terms and more analytics like interest by city, search volume, etc. This will help you identify topics that are popular at different times of the year and give you ideas for blog posts you can produce around those topics.
3. Optimise Your Local SEO Strategy
Local SEO is the practice of optimising a website for queries made on search engines like Google and Bing that are located in your local area, for example ‘Coffee Shops Near me’. It’s one of the most important parts of online marketing, and it can have a huge impact on your business’s success. Google Trends can help you optimise your Local SEO strategy for the market you want to deal with.
Suppose you want to sell wedding dresses, then with Google Trends, you can know people living in which area or region has more demand for wedding dresses and with this, you can get more people coming to your business.
As you can see, according to Google Trends, people living in Mile Oak and South Benfleet are more interested in Wedding Dresses than the rest of the regions. Such data can help you understand your market and target audience better and help you align your products to their needs.
You can click on a region and see more analytics about the term you looked up to know more details about your niche.
4. Monitor your Competitors
Google Trends can also be used to monitor and keep a check on your competitors’ search volume and can help you identify topics they’re focusing on and even help you predict when they’ll publish new content based on their search volume trends.
To do this,
- Enter the name of your product into the Google Trends search bar and click “Explore.”
- Click the “+ Add Comparison” tab, and enter your competitor’s name or a keyword related to them. When you do this, Google will show you the search volume for your competition over time as well as the search volume for your product.
You can use this data to analyse which terms are getting more traffic to your competitor and how you can get the same traffic to your brand.
When you scroll down, you can also see whether your competitor’s search volume is increasing or decreasing over time which will give you a sense of their level of activity and how much attention they’re receiving from their audience.
You can also see what people are searching for related to your competition. This can be useful if you’re trying to stay ahead of the curve in your own content strategy.
5. In Building a Good SEO Strategy
Google Trends is a great tool for understanding your audience and making content decisions.
For example, if you’re writing a blog post about the best dog breeds for kids, you can use Google Trends to see which keywords people are searching for that are related to dogs. This will give you an idea of which topics are trending in terms of popularity and interest from users across the world.
You can then use this information as a guide when creating your article by choosing certain keywords or phrases that may appeal more than others because they’re currently being searched more often by potential readership groups (such as pet lovers).
Benefits of Using Google Trends
1. In SEO Optimisation
If you’re looking for a way to help your SEO optimisation efforts, then Google Trends can be a powerful tool. Google Trends is one of the most popular tools used by SEO professionals and marketers alike. It allows you to analyse search data from over 100 countries around the world, providing insights into what people are searching for in different industries and markets.
2. In Local SEO Optimisation
Google Trends is an awesome tool for local SEO. It allows you to track what people are searching for in your area, and it can also help you find out what content is popular or not so popular in your area.
3. To Measure the Popularity of Searches and Content.
You can use Google Trends to measure the popularity of searches and content. Google Trends is a free tool that shows you how often a particular search term has been searched in the past and compares it to the number of searches for other terms. If your content has not been searched enough times, or if it’s not being searched at all, then there isn’t much point in promoting it with Google AdWords ads or other paid marketing methods. On the other hand, if you’re able to build up an audience who are interested in what you have to say on any topic—even topics that aren’t related directly back to Google’s algorithm—then this could be an effective way forward!
Google Trends can help you find what people are searching for. You can measure the popularity of your content by tracking search trends, and this is a great way to find out if your content is making an impact on the market. It’s also useful for finding out where your audience is coming from so that you can tailor future strategies based on what they want rather than what you think they want (which may not always be the same).
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