In June 2020, it became apparent that Google was testing a new feature in Google Search Console called ‘Insights’. And after flying under the radar for a couple of months, Google has finally confirmed this new addition to its analytics platform.

“Today we’re starting to roll out a new experience to beta testers: Search Console Insights. It’s a way to provide content creators with the data they need to make informed decisions and improve their content,” an announcement on Google Webmasters’ Twitter account revealed. 

Taking metrics from both Search Console and Google Analytics, Insights provides a new way to view your data, which is specifically “tailored for content creators and publishers.” For example, it can help with understanding how audiences discover a site’s content and what resonates most with users.

What can Google Search Console Insights tell you?

According to Google, Search Console Insights can help content creators and publishers answer questions about their site’s content, such as:

  • What are your best performing pieces of content?
  • How are your new pieces of content performing?
  • How do people discover your content across the web?
  • What are your site’s top and trending queries on Google Search?
  • What other sites and articles link to your site’s content and did you get any new links?

What are some features of Google Search Console Insights?

According to Barry Schwartz, founder of Search Engine Roundtable, key functionality includes:

  • An overview of your site with a thumbnail of your favicon and website and the number of “all-time page views.”
  • A section called “your new content” – that shows you how well your new content is performing. It shows you when Google found the content, how many views the content had and how long people stay on that new content and read it.
  • A section to show you page views and average page view duration overall for a date range and then also shows it day by day on a graph.

How can Search Console Insights boost your content?

The main way in which Insights can help boost your content is by having certain Google Analytics data available in the Search Console. Not only does this provide greater convenience, it can also help you see your data in new ways.

The Search Console Insights dashboard delivers more views of your content performance than ever before too. This is due to the fact that data from Google Analytics and Google Search Console has been rolled into one.

How can you access Google Search Console Insights?

At this moment in time, Google Search Console Insights is only being tested in a closed beta with a select group of sites. Site owners will have already been notified if they’ve been selected to take part in the beta test.

Google says it hopes to open the beta test to more users in the future, as well as expand the number of sites each user can add to Search Console Insights.

Unfortunately, there’s no way to sign up for the beta unless you were already chosen by Google.