Every business is looking for an edge when it comes to generating organic traffic. At least they should be.
To generate organic traffic, you need to improve your rankings in search and to do that; you need to improve your SEO.
If you need some ideas on how to boost your SEO rankings, this guide will go through some simple actions you can take to see results.
8 Ideas to Boost your SEO Rankings
1. Update Your Content
Start with any pages that are older than a year and review them. Look out for out-of-date content.
You might notice that the information is still factually correct but could do with a refresh. You can use new visuals or make some minor changes. Once your updated page goes live, it should be re-indexed by Google.
Improvements should mean that it performs better in SERPS.
If you are unsure where to start, look for those pages that have performed well but not made the top three in search results.
According to Backlinko, some tweaks may get your page in the top three, bringing you up to 31.7% of all clicks.
2. Get Your Pages in Featured Snippets
Have you noticed the boxes at the top of Google’s search results? This content is taken from one of the top ten results. Since it is right at the top of the results, you will get more clicks by being featured.
For Google, it is all about formatting.
Use subheadings with consistent H tags, including H1, H2, H3 and H4 to encourage Google to choose your content to feature.
3. Focus on Low Competition Keywords
One of the hardest things to do in SEO is to rank using keywords that are too competitive.
Focusing on less-used keywords gives you a greater chance of success.
- Question keywords are perfect as they are particular to your target audience and are far less competitive.
To find question keywords for your chosen topic, take a peek at the “People who ask” area in SERPS.
- Long-tail keywords It is about trading the number of searches against the difficulty (competitiveness) in ranking. Being specific with keywords will rank you higher in searches that include them.
4. Backlinks will drive traffic
Getting a high authority site to include a backlink to your content is the best way to get to the front page.
If you are wondering how you can make this happen:
- Create shareable content that is designed to generate backlinks.
- Use data created internally or that is in the public domain. Survey results are often used in backlinks.
- Offer to do a guest post for another site to create a link back to your own.
5. Don’t Forget Image Optimisation
Although image optimisation is often neglected, it is an excellent way to boost traffic.
Not only do images make your content easier to read, but they also offer another opportunity for link building.
Ensure you use the correct size images for fast loading and include alt tags, file names and titles.
You want your alt tags to be unique, descriptive and relevant.
6. Think About User Experience
Your page’s loading speed is a deciding factor in whether users will bounce or convert.
Since 9 out of 10 people use a mobile device to search the internet, it is also essential to check the loading speed on mobile.
Google’s PageSpeed Insights page is a good way of checking your load speed on desktop and mobile, and the insights will let you know how you can improve.
7. Boost Local SEO
With almost half of users looking for local information, local SEO is critical.
Local SEO is the strategy that ensures your business appears in local search results. This will include the map pack of Google map results, local business listings and organic search results.
The best ways to boost local SEO are:
- Review your Google business listing and profile to ensure details are correct.
- Add posts and offers to your Google Business Profile.
- Reply to reviews.
- Create location pages for your website.
- Optimise local SEO keywords.
8. Use Internal Links
Internal links are where you include a link on your page to another relevant page that has authority on the subject.
Including the link will add to that page’s authority and therefore boost its rankings.
If you want help boosting your SEO, get in touch with us at SEO and Web today. Our expertise gives us access to the latest techniques and strategies to help your business succeed.
