Backlinks are where a website publishes a link to a page or some content on your site. They are a great way to help your website perform better in SERPS, but you must ensure you earn high-quality links for the best results.
This guide will investigate ten tips for earning quality backlinks to improve your search rankings.
1. Digital PR
Getting your content linked editorially is a great way to build your SEO.
However, to encourage publications to link to your resources or pages, you must ensure that your content is accurate and robust.
Some valuable ideas are studies led by data, long-form guides and infographics.
2. Resource Lists
Most topics have a resource page that contains a list of useful links to related resources.
You can find resource page opportunities by searching the pages that link to your competitors.
Once you have identified an opportunity to link to your content, ask to have your link included in the list.
3. Solve Faulty Links
Nothing is more frustrating for a user than clicking on a broken link. Many businesses will be grateful to fix the problem on their website to improve their UX.
You can search for broken links by navigating to backlink analytics and inputting an address relating to your niche. Under the broken pages tab, you will find details of links that are not functioning.
This allows you to reach out to the site owner and offer a link to similar content on your website.
4. Check your Mentions
Fortunately, you may have already developed a presence across the internet with mentions of your brand. However, if they are not linked to your website, you are losing out on the opportunity of converting a user.
Don’t be afraid to reach out to sites that mention your brand to request them to include a link.
5. Connect With the People Who Supply Your Products
If you work with manufacturers as a retailer, it makes sense to ask them to link their products to your website.
Many manufacturers include a where to buy section after describing the benefits of their products on their website. Make sure you are linked in this space.
6. Use Your Networks
Business associations, chambers of commerce, trade associations and local business networks are all great sources of backlink opportunities.
Look to see if you are listed as a member on their associated web pages and if not, contact the person responsible and ask to be included. It can be worth joining an appropriate association simply for this increased online presence.
7. Look for Lists
List articles (like this one) often include the best products or services, e.g. Best restaurants in Essex. If you find one that covers your field but doesn’t include you or your product, you have an opportunity to pitch to them.
Start by searching for lists locally and reach out to the site owner to offer your business for their list.
8. Do a Link Gap Analysis
Use a tool to carry out some research into sites that are listing your competitors but not you.
You can then reach out and pitch why your website could be linked. Be prepared with appropriate content that you think will benefit the website.
9. Create Better Content
Websites link to content ranked high in search engine results because it will be excellent.
If you want sites to link to your content, you must ensure that yours is better than the rest. It is best to do some research of what kind of content is being linked and then aim to do it better. Sounds easy?
Consider using visuals, making your content more detailed, and going into depth about current issues. Don’t forget to present it well and use great organisation. You can then pitch your content to the original website.
10. Write a Testimonial or Review
Writing reviews or testimonials of other businesses on your site might seem unusual, but they can be a great way to create a backlink.
If you write a positive blog post about a product or service, you can let the people you have written about know. Obviously, it must be a genuine review and related to your industry.
There is a good chance they will link to your post on their site.
If your business needs some help with creating backlinks or any other aspect of digital marketing and SEO, get in touch with us at SEO and Web. We aim to give your business brand the edge over your competitors online.
