Is your website using long-tail keywords for SEO? It is a beginner SEO mistake to focus only on generic keywords. These keywords have increasing competition as every business wants to target these keywords.
Using long-tail keywords gives you a better advantage to target high-intent search traffic. There is also less traffic in these keywords, so you may be spending less to use them for paid ads.
This article will run you through everything you need to know about long-tail keywords.
Understanding Long-Tail Keywords
The long-tail keyword is a keyword phrase that is highly targeted and more specific. It typically has three to seven words.
For example, the keyword “makeup” is a short-tail keyword. If you were to make it into a long-tail keyword, it might become “contour makeup like Kim Kardashian” or “how to contour my face like Kim Kardashian.”
They usually have lower search volume as they are longer, but the people using these keywords typically have more explicit search intent. They are looking for a specific product or service and are more likely to purchase.
The Advantages of Using These Keywords
Long-tail keywords are valuable as they give you the following advantages:
- Less Competition: These keywords have less competition because most SEO practitioners are focused on targeting the broad, short-tail keywords. If you are using the right keywords, you will have an easy time using long-tail keywords to fill up your website’s organic traffic and generate more leads.
- Better Conversions: Long-tail keywords have a better conversion rate as people use these keywords when they have clear search intent. This makes them more likely to make a purchase, and that means more revenue for your business.
- Better Traffic: Long-tail keywords allows Google and other search engines to provide personalised results according to the person’s location, sex, age, interests, etc. You get to target a specific category of searchers.
- Hitting Short-Tail Keywords: Long-tail keywords allow you to hit both short and long-tail keywords as these already include the short keywords you would want to rank for.
- Optimises Your Blog: Long-tail keywords make it easier to optimise your blog and website, and they can even serve as a guide for the type of content you will be releasing. You can easily integrate them into your blog and get you to rank on search engines better.
Getting valuable long-tail keywords with the target market’s pain points can help you generate useful content for your potential customers.
- More Personalized Content: Instead of the generic targeting of short-tail keywords, long-tail keywords allow you to target a specific type of customer. You can provide them with personalised content which is appealing to them.
You can also use this to highlight services your company offers, your geographic location, or the categories of people you would like to target.
Getting Started with Long-Tail Keywords
There are various keyword research tools and SEO services you can use to help you with finding the best long-tail keywords. However, you can also incorporate the following strategies when doing your keyword research:
- See what keywords Google automatically suggests when you input words you are likely to use.
- Check Google’s suggested related searches at the end of the first page to understand what people are searching for.
Conclusion
Long-tail keywords are more targeted, specific, and descriptive. They allow you to reach Google users when they are ready to purchase. They can also help you produce highly targeted content to your readers, increasing your organic traffic and sales.
Understanding how it works and how to use it will give you an advantage in boosting your search engine rankings.
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